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Gymnasts, basketball players, swimmers, runners and more will promote waxing services franchise on their social media accounts.
October 19, 2022
By: Christine Esposito
Editor-in-Chief
European Wax Center (EWC), the largest franchisor and operator of out-of-home waxing services in the US, has rolled out a new partnership supporting top NCAA college athletes. Working with Dreamfield Sports, a Name, Image and Likeness (NIL) platform, EWC will collaborate with more 40 college athletes across a wide variety of sports including football, swimming, gymnastics, basketball, track and field and golf. EWC is working with track and field powerhouse Maddy Dietz. Featured athl...
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